“I got the hook at the end of 2020,” she says. “During that time, I always felt like the song is not only for a guy or girl, but also for the year itself. Please don’t suck future,” she laughs.
With a goal of empowering her listeners, Kirel doesn’t just talk the talk, but walks the walk. Despite a medical exemption for only being born with one kidney, she enlisted in the Israeli Defense Force in 2020 to model service to country and family to the younger generations who look up to her.
Even though she had an already full schedule, she didn’t stop there and did a collaboration single with Ilan Peled “Trilili Tralala” in honor of Pride Month, grew her brand serving as the face of Samsung, Fila, Mac, and Keff in Israel, and joined the Atlantic Records family all in a short amount of time. This constant motivation to do more comes from back in a suburb of Tel Aviv where she was born with one kidney and developed the persistence we see in her career at a young age.
Accompanying the song is a music video filled with captivating fashion, explosive dance routines, and endless sass. Directed by Jake Wilson known for working with Cher and Lizzo and featuring choreography from Sean Bankhead who has worked with some of the biggest female music icons of all time, Beyoncé, Miley Cyrus, and Britney Spears to name a few, the video is definitely worth the watch.
The youngest of three kids, she gravitated towards dance at just three-years-old. Organically this evolved into singing and songwriting inspired by multi-faceted icons such as Beyoncé and Jennifer Lopez. At just 14-years-old she released her debut single “Medabrim” (“Talking”) and quickly became a sensation in Israel.
In between picking up the MTV EMA for “Best Israeli Act” for the fourth year in a row, she joined the panel on Israel’s Got Talent as the youngest judge in the show’s worldwide history. Kirel, however, was no novice to being on the TV screen having previously starred in her own highly acclaimed TV series, Double Take, which recently wrapped up with a fifth and final season.
A stellar vocalist, lyricist, dancer, and actress, Kirel is destined to be one of the greats, presenting a different story for popular music and culture. An influential and inspirational force recognized by Billboard, Washington Post, and Deadline, she has generated hundreds of millions of views and streams. Her other accolades – MTV EMAs, Israel’s Got Talent, Double Take, etc. – prove that at just 20-years-old, there is much more in store for her as she continues on her worldwide pop takeover, starting with the global single “Please Don’t Suck”.
Stream “Please Don’t Suck” here.
Follow Noa Kirel on Instagram, YouTube, and TikTok.
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