In an industry where the labels are still “king”, it’s tough to explain to other bands, and fans why getting signed by a label isn’t the first thing on our minds. SO much needs to happen in a band first, so here’s our two cents on what should happen before even considering a hunting down a deal.
1.Find your identity.
Bands need to find their sound, their message, The best part about having a career in music is finding something real to say. It’s just like being in a relationship. There’s a “coming-of-age” and serious self-reflection that needs to happen so your songwriting and personality stays true to who you are. Let that happen!
2. Find your fans
Once you’ve figured out what you want to say, then you’ll be able to find who wants/needs to hear it. Not everyone is looking for the same thing in a new band, and that’s okay. A band needs to have a real relationship with the people who support them from the start of their music career. It’s about quality, not quantity. These are the people who care about the success of who you really are, not some pretty packaged product. The fans and the band will both be happier in the long run.
3. Play live. A LOT.
There is no better way to get really good a live show than doing it. Many, many times. How often have you gone to see a band you really loved and then were kind of bummed out because their live show didn’t live up to your expectations? Don’t be those guys. Figure out what your music does live, how it strikes the chords in the hearts of those who come to see you. Play as many shows as you can and build a following!
4. It’s not all about you.
The music writing and recording – that’s your message, your heart and soul. Now take some time to invest in those who support you early on, remember their faces, ask them for feedback. Get on social media, not to “megaphone” your album is for sale, but to learn who your fans are. Give them the time of day, because they are certainly giving you their time (and money).
5. Consider if a “deal” really makes sense.
Many bands do good things once they’ve partnered with a label, but it’s not always the best answer. If signing a deal is going to compromise any of the things that your fans love, don’t do it. Make sure you are loyal to those who have supported you from the beginning, and be true to why you started doing this in the first place. Labels have connections and resources, yes, but if your fans are hardcore in love with your music, that’s the real key. They are your true employers. Keep the music about the connection between your band and those fans. The rest is just icing.
- GTK: PJ Harding - June 16, 2023
- Big Time Rush is Just Getting Started - February 13, 2023
- 2023 GRAMMYs: The Nominees - November 15, 2022
